INNOV8 Beds in the Spotlight!
2 mins read
Last week, Drive Medical beds and cots were spotted by customers and staff all across the UK, playing a prominent role in the brand-new medical drama Maternal, the first episode of which aired on Monday 16th January at 9pm.
Earlier this year, our North West Business Development Manager, Ollie Mitchell, was approached to see whether Drive Medical could supply beds and mattresses for the six-part ITV series.
Delighted with the opportunity and perfectly positioned to support through our Rental Solutions and extensive equipment portfolio, Drive Medical responded enthusiastically. An implementation plan was devised to deliver INNOV8 iQ beds, Inspiration Cots and a selection of mattresses for rental into two locations, where they were subsequently utilised during 14 weeks of filming.
As part of our Rental Solutions, Drive Medical can respond quickly to meet anticipated demand, whether this is a seasonal surge in the need for additional bed capacity or, as in this case, supporting a cast and crew in creating an authentic medical environment to bring a film set to life. Flexible rental options for short- or long-term requirements can be easily managed through per-day rental, block periods or defined contract terms. Local availability of products, stocked in the UK across multiple sites, also enables fast installation.
The ITV drama Maternal tells the stories of Maryam, a Paediatric Registrar; Catherine, a General and Trauma Surgeon; and Helen, a Registrar in Acute Medicine, as they each attempt to balance their increasingly demanding roles in post-pandemic frontline medicine with their lives as new mothers.
Having already tuned into the first episode, we were proud to see our UK-manufactured products receiving such prominent national and international exposure. We’re looking forward to more appearances in the spotlight in the coming episodes!